especially in the field of advertising

Advertising business in our country - the scope is rather young and perhaps one of the most interesting. At the same time the attitude of society to the results of this activity is quite contradictory. On the one hand, very few people like obsession and often frankly poor quality of television and radio spots, posters and so on.

For those who have decided to devote himself to the advertising business, there are two main ways: the work in an advertising agency or a service in the advertising department of a company.

Account Manager

In an advertising agency a manager performs a variety of duties. He is looking for customers, providing them with information about the company's services, negotiating on the phone and in person, is the general scheme of the work that is planned, what kind of advertising and how much is needed for each client, calculates the value of all of the production, hosting, registration and registration of the ordered products. In addition to this, it needs to keep a record of all clients, because some ads require prolongation over time.

As a small agency, he often has a direct bearing on the creative process, for example, it helps to make the text or layout offers an option for accommodation in press. The professionalism of the manager is very important, because the client is running in the first place with the man, and then with the organization. And how representative of the agency will be able to interest an advertiser, how important will hear his proposals, will determine whether the company has a new order. These functions are usually carried out by employees with any higher education and sales experience. It also requires knowledge of PC (MS Office, Internet) at the user level.

You have to understand that once the big salaries are usually no one gets. If the specialist is working well, keeping its old customers and attract new, its revenues are growing steadily.

Advertising Manager

Work employee department of a large company advertising requires great responsibility. The duties of the manager is searching for agencies that will implement certain idea of ​​the advertising campaign, planned by management. It is often the case that different types of products bought various performers, and therefore required to compare the prices of certain types of advertising, and the quality of the final products. We have to also negotiate, not only with representatives of the agencies, but also with those who have already used their services, to check the reliability of the alleged partner. After all, firms, especially large ones, spend on their campaigns very large sums of money and for them it is important to get the appropriate result.

managers are often required, keeping the total advertising concept and keeping within the allotted budget, to solve some local problems. For example, to agree on the organization of the exhibition and choose the best performer for printing of booklets. It happens that the advertising manager has to deal with other things - it depends on the number of employees is in the State Department.

When hiring an employee, it has usually require not only higher education and ownership of PCs, but also experience as an employee of the same department or advertising in an advertising agency manager.

Designer

The work of the specialist is to create advertisements, labels, logos, signage and more. N. In other words, it determines how it will look and advertising items. Each variety has its own characteristics of images that need to be taken into account executor. For example, when creating advertisements for placement in the press it is important to come up with a recognizable and memorable layout, so that it combines all the necessary elements: organization's logo, corporate colors, the name of the advertised object, an explanation of why it is so attractive for the customer and, most importantly, where it can be purchased.

The designer should be able to, without overloading the picture too much information, the main highlight, presenting it in the most favorable light. Booklets, leaflets, brochures and other printed advertising options designed to induce a person desire to read them to the end, which is very difficult with the current abundance of information. Here much depends on the skill of the designer. Only an unusual approach: unusual color schemes, fonts, text layout and pictures - will attract finicky consumers. Creation of logos and labels - work special. From its successful outcome depends largely on the further promotion of the brand on the market.

Another area of ​​application design talents - the creation of outdoor advertising (billboards, pillars, billboards, etc...). Here we must be able not only to do something unique, but also to consider how the final version will look on the street, if he would be discordant with the existing facilities there.

Designer advertising agencies tend to specialize in one thing, such as the creation of outdoor advertising, but does the job for different customers. His colleague from the advertising department of the company, on the contrary, works to their organization, keeping unified brand concept and bringing it to all forms of advertising used. Design work is definitely creative and interesting, but we must remember that the impact here is determined by the final product. All materials shall be manufactured efficiently and at a certain time, which means that time can turn non-standard.

When hiring the presence of higher education candidates are generally not the determining factor. But in a number of existing graphics software to understand it is absolutely necessary, and it is desirable to have a certificate confirming this. The usual list of used software designer - Adobe Photoshop, Adobe Illustrator, Corel Draw, which is sometimes something else. Often need the ability to work with a tablet, a confident skill of drawing by hand, the possession of the basics photography and retouching.

Copywriter and writer

Traditionally it is assumed that a copywriter - is the person who comes up with advertising slogans, that is, short catchy phrases, appeals to advertising campaigns. In short, a minimum of text and a maximum of attractive information. While the writer of the text larger size: detailed product descriptions, press releases, articles disguised advertising. Copywriters who specialize only in the creation of slogans, not so much. Not every advertising agency can afford to keep such an employee, so in practice one person involved in the writing of all kinds of advertising texts. By the way, to create a short text is not easy to write a voluminous article. It is an art. Not so easy to come up with a bright catchy saying that everyone would have caused the same associations. But if the specialist is on target,

Copywriter often have to deal with routine work, such as descriptions of goods or services for the catalog or website. In this case, you need the ability to see something unusual in the most ordinary things. Not everyone will be able to talk about a floor lamp or a set of pots so that after reading immediately want to buy yourself as an extraordinary item.

It is now a lot of education is preparing experts in the field of advertising. Although it is the candidates do not impose such strict requirements as having a special promotional education, a certified workers still prefer. In most cases, writers and copywriters - people with philology, journalism or other arts education. But as you know, very few famous writers was a linguist, so if a person simply writes well and has a professional flair, he also has a chance of success. However, such applicants will have to demonstrate their capabilities. Welcome, for example, work experience in a similar position and press publications.

If the set goes to the organization with the founders or partners in other countries, it takes possession of a foreign language, to withstand the uniformity of advertising texts. The level of knowledge should be high enough that allows to capture the subtle nuances and shades of wordplay. Working writer and copywriter are in the office or remotely, performing one-time orders.

In the advertising business there is the opportunity for career growth. Showing organizational skills along with creative manager is able to become the head of the department, and the designer - to grow up to art director. Someone is moving up the career ladder within the organization, and someone goes to another company to a higher position or based on the perspective.

In conclusion, it is worth noting that in addition to the above experts to companies engaged in advertising, you need a lot of other people. For example, companies for the production of outdoor advertising, especially having our own production requires installers, electricians, technicians to work on special equipment, engineers at his service, and so on. N. Therefore, for someone who wants to try his hand in this area, but has no special education, the vacancy must exist. And if in this business will work concerned people, over time will improve the quality of advertising and it is not just the motor trade, but will also please the eye.

Who is working in the field of journalism

"Need a journalist"

Demand for Journalists traditionally stable. The list of vacancies and requirements for specialists can be classified as follows:

 Journalists specialized publications (newspapers, magazines).

Currently, a special demand for journalists writing on economic topics. Popular experts in the field of telecommunications, real estate, construction, medicine (preference - having specialized education). Employers are afraid of "professional surface 'approach journalists to highly specialized subject that requires a thorough knowledge of the subject. Highly-rounders journalists, however, are valued higher. Job offered as in the State and outside the State, with a view to enrollment in the state.

 TV and radio journalists

Basic requirements - Experience in a similar position (preparation of reports), an independent search topics, creativity and sense of humor ....

 correspondents

If earlier to become a correspondent for a newspaper or magazine could anyone who wrote a decent article for the school newspaper, now, to hold the position of correspondent, you must have a university degree in journalism or telecommunications. And, of course, be able to be in the right place at the right time.

 Journalists for writing texts in reference books and encyclopedias

Usually it requires philological or journalism education, a good command of their mother tongue and knowledge of a foreign language. Main responsibilities - literary texts processing. The work may not be the most creative, but stable: still not extinct professionals who know their business, and really write about it can not.

 Work on the Internet - journalists, content managers and project managers

Valued professionals able to conduct their own news feeds and find content. In addition to the compulsory product knowledge, skills denote threads to determine the strategy of "virtual edition" are often necessary organizational skills, ability to find and work with interenymi authors. Of course, the person must be "advanced" Internet users and editorial programs, in some cases it is desirable to know the graphical editors.

 Journalists in the PR-agency or PR-departments of large companies

As a rule, required work experience in the PR-agencies, fluency in at least one foreign language, ability to negotiate, communicate with the media, organize press conferences. Especially appreciated the ability to generate original ideas, responsibility and high efficiency.

 writers

Requirements - to profile special education, related to the specific field of activity (medicine, telecommunications, etc...). "Journalism" is allowed as additional education, the main evidence of solvency is a professional publications portfolio. Necessary - knowledge of English and editorial software. Do not do journalism and publishing without professionals such as:

 editors

They are required to be able to assess the work of others, and create your own texts, working with special software products; pay attention to the readers' preferences, to take into account market trends. The major publications editors are specialized departments:.. Domestic policy, international affairs, financial news, arts, literature, new products, etc. In small publishing houses they have to deal with all matters in this case is still a lot to write and prepare layouts.

 Photographers and artists

Photographers and artists perform some tasks, though in different ways. As a rule, experts in these professions are employed. Good portfolio often becomes a decisive factor in employment.

 correctors

To correct others' mistakes - a thankless job. But do not be correctors, articles in newspapers and magazines, books and Internet sites would be full of errors and typos. To work as a proofreader, it is generally required literacy, attention, thoroughness and diligence.

As can be seen, in journalism is very broad scope for the application of force.

Six myths about creativity

Dry and rational predecessors of the current business of the XIX and early XX century, most likely, would be very surprised to discover a meaning in the life of the modern entrepreneur acquired the notion of "creativity". The idea, which was previously regarded as the exclusive attribute of the free or "creative" professions, has now become a categorical imperative of life far removed from the romantic market "sharks": modern corporations.

Perhaps after reading all of the existing corporate "mission" or a value system does not find any, which would have made no mention of creativity. There is, perhaps, not a single CEO who would not have praised the creativity in their messages to the employees. But, despite the fact that creativity can be said to come down from heaven to earth, becoming a quality without which supposedly can not be the most elementary economic activity, very little is known about how the everyday innovation in the workplace. Where are the revolutionary ideas? How leaders can support the incentives to creativity of employees and to overcome barriers that stand in its way?

The first myth: the creativity generated by creative people

In the study, managers are often asked the question: where your organization is most needed creativity? Usually we called R & D, marketing and advertising. When managers were asked where they are less in need of creativity, all with a laugh said, in the accounting department. Of course, the phrase "creative accounting" is the irony, and has not too positive connotations. In practice, however, it became clear that any employee with normal intelligence is capable of creative work. In this case, creativity depends on several things: experience, including knowledge and technical skills, the talent, the ability to think in new ways, and the ability to overcome uncreative routine.

But most importantly, the extent to which people are passionate about their work and how intrinsic motivation factor involved. Although in recent years the company pay more attention to creativity and innovation than ever in the past, however, most of the staff are very far from full realization of their creative abilities. The reason largely in an environment that does not have to be creative (for example, when an employee assure that only relevant creativity in R & D, but not in his department).

The second myth: the money - the motivator of creativity

Experimental studies suggest that money does not determine the degree of creativity of employees. In the study, the question "How much is your current work is motivated by the premium?" The majority of respondents said that this issue does not seem important to them. They simply do not think about paying every day. And those few who spend much of their time thinking about the amount of compensation, generally produced not so much creative ideas.

Bonuses can even constrain creativity, in the event that people believe that their every move will affect the compensation. Then the staff are trying at all costs to avoid the risk that, of course, is not conducive to innovative thinking.

Of course, everyone should feel that they are paid fairly. However, much depends not on the compensation, from the environment in which creativity is supported, valued and recognized. People tend to seek more actively influence their area of ​​work and to achieve real progress. In this case, managers need to organize the work so that employees' skills are adequate complexity of the task, because it is then possible to achieve maximum creativity. If the task is far superior to the level of competence of employees, they dizorienirovany. When the task is too easy, the result is boredom. Task manager - to find a balance between these extremes.

Myth three: lack of time promotes creativity

Many people in the study were of the view that the greatest creative activity achieved under time pressure. However, 12,000 man-studied showed the opposite: people are the least creative when they were forced to constantly look at the clock. Moreover, in such situations, with employees going on a sort of hangover tseytnotnogo: their creativity was reduced not only in the day, when they were forced to work in a hurry, but the next day. Lack of time reduces creativity because people can not penetrate deeply into the essence of the problem. Thus, the main problem - not the deadline approaches, and distracting circumstances that prevent employees have revolutionized. People can certainly be creative and at gunpoint, but they must be able to concentrate on their work. In many organizations, employees simply do not understand the reasons for the urgency, except that someone, somewhere, wants to get the result today.

Myth Four: Fear is a revolutionary breakthrough

There is a widespread belief that the fear and depression in some way associated with creativity. There are even psychological theories, showing that the percentage of cases of depression is higher in particularly gifted writers and artists. However, in our study, similar patterns have not been confirmed.

All 12 thousand. Obtained records were analyzed to find out how the emotions of fear, anxiety, sadness, anger, joy and love are associated with creativity. It turned out that creativity positively associated with joy and love and negatively - with fear and anxiety. Records show that people feel great joy when they find a creative idea, but at the same time, they are much more likely to reach a peak of creativity, if you feel happy before. If people are passionate about their work, there is a greater chance that they will make a cognitive association, the result of which will be a creative idea the next day. Thus, we can say that day portends happiness day creativity.

Myth five: competition better than cooperation

There is a widespread belief, especially in the field of finance and high technology that internal competition enhances creativity. Our research shows that creativity suffers when competition reigns in the group of employees, rather than cooperation. The most creative ones collectives where employees can freely exchange ideas and discuss new solutions. However, when people compete for recognition, they stop sharing information. It is destructive, because no one in the organization does not have enough information to understand the situation as a whole.

Myth Six: downsizing - a good way to boost creativity

Again, no. Downsizing harms creativity, and this damage is more forward than many people think. reducing waiting even more harmful than the actual contraction. Fear of the unknown makes people almost completely distracted from work. The sharply reduced during the reduction of the level of communication and cooperation, as well as a sense of confidence and personal independence of employees. As a result, leaders after the reduction has to expend a lot of effort to stabilize the situation in the workplace, once again making it favorable for the formation of new ideas.

Restaurateur: the secrets of a successful career

To open a small restaurant, to invest enough in the case of 100 to 500 thousand. Dollars. You do not have extra 100 thousand? Then the path to the heights of the profession will be much longer.

Restaurants there was just one and a half decades ago. Private restaurants did not exist at all in the country. Prospects struck. In those days, restaurateurs had to play the role of pioneers, to comprehend all on their own experience, often "reinventing the wheel".

Today the complexity in the other - business building schemes have already worked out, but on the market - a huge number of competitors. Is a serious war for customers and place under the sun. Open a restaurant turns out many, but make it profitable - not all. It all depends on the professionalism of the restaurateur.

The restaurant owners or managers?

If we analyze the career path of famous restaurateurs, will become apparent two options for professional development.

Option one: the person has the necessary start-up capital, and he decides to invest in a profitable business. Have a restaurant today is fashionable. Actors, TV personalities, businessmen, singers and then open their own establishments.

Option two: the gradual growth of a grassroots positions. The man slowly but steadily moving upwards: first he waiter, then manager, then - general manager and finally managing. That control lead your boss to do in one or even several restaurants. They solve all organizational issues - from recruitment to sign the contracts for the supply of products. Not uncommon when the control subsequently becomes a co-owner of the business, or opens his own restaurant.

And in the restaurant, and the restaurant ...

The way the profession can be different, but the problems have restaurateurs and managers - are the same. Home - how to make the restaurant profitable.

It would seem - everything is simple: to receive guests, fed, watered. However, of the 10 newly opened restaurants only three are successful. Why? Restaurants - art.

And only a professional restaurateur who knows all his subtlety, can make money. But the main secret of the fact that the restaurant is not the food trade, as many people think, and atmosphere, rest, impressions. Restaurateur to come up with their own style, "chip" that will attract visitors.

As a "lure" the public

Create an aura institutions naturally not limited to extravagant tricks. You can get a bear with a balalaika dance in the middle of the room, but if the food is tasteless, service sluggishness - customers will not come a second time. Everything must be harmonious - a form of waiters, crockery and furniture design, music, colors, names of the dishes.

The only way to create a complete image of the restaurant and made to feel the client that he was in a special world. What creates this illusion works, knows only restaurateur. It was he who pays attention to every detail. For example, in the preparation of the menu comes up with dishes such names to them by all means wanted to try. If a guest, studying the menu reads "potatoes", it is nothing appetizing. But when he sees "Herring with potatoes" - he drools and immediately appear certain associations. Must be able to offer the customer a wide range of dishes, from hot and cold appetizers to dessert. Take into account that some visitors will want to fish, others prefer hot, and the third - Give oysters. Dishes should be not only diverse, but also go well with each other, correspond to the general concept of the restaurant, and, of course, be tasty.

For this restaurateur have to hire a professional chef to find it is not so easy, experienced masters of cooking in the labor market - in great demand. Particular attention is paid to account for the restaurateur and staff training. Talented restaurateur is able to collect a friendly team of like-minded people who do not work under compulsion, but happy, with a smile.

Responsible for everything

Restaurateur not only - the creator and artist, but also the general manager and financier. The basis of his policy - strict marketing account. You can not make a restaurant "for all". It is necessary to analyze the market and select "their" client. It's one thing to open a restaurant located in the district of gentrification, focusing on the evening's entertainment the public with incomes above the average, quite another - the organization of a cafe or restaurant for students, located near universities. It is necessary to determine pricing, conduct market research, to engage in the purchase and placement of equipment to control the supply of fresh food to take care of the promotion of the corporate brand in the market. Of course, big companies all of these issues are dealt with the special services, but restaurateur coordinate their actions, takes strategic decisions. If things are going well - there is a new problem - the creation of another restaurant, the expansion of its own network. And restaurateurs again taken for the cause.

Restaurateurs are not taught?

In the West, the preparation of restaurateurs by specialized universities. Most often as a base they use actual operating restaurant at the institute. Training is practical, "abstract" subjects not related to the future work virtually none. Restaurateurs have no cooks, profession itself has recently appeared. Practitioners who could pass on their knowledge of youth, in units of universities. And in special education programs that somehow relate to matters of restaurant business, it is clearly dominated by the theory.

Pros and cons of the profession

Pros:

 An opportunity to realize the talent of a manager, financier and creator within the same profession.

 Frequent change of impressions, daily meeting new people.

 Ability to make a quick career, get into the restaurant business elite.

Minuses:

Constant tension. It happens once a break and relax.

 You must keep in mind a thousand little things and keep up everywhere.

 Serious moral and sometimes financial responsibility.

 Irregular, sometimes even almost non-stop working day.

Entrance examinations depend on the specialty and the university. It is clear that the "manager-organizer" in the service and tourism requires knowledge of Russian and foreign languages, geography, history. A future economists, in addition to the languages ​​required and mathematics. Normally, when you receive need to be tested on these subjects and interview of aptitude.

The insurance agent - seller "drugs from fear"

This is what these experts are engaged, by which sold more than half of the policyholders.

It so happened that many insurance agents are associated with employees of the once-a-kind single state insurance. In fact, the profession is much older - even before the support of the authorities engaged in insurance merchants, for whom this was a side business. State-level insurance introduced in our country in 1921, and it is not mandatory for all.

Experts point out that the company, and ordinary citizens, have recently become increasingly turn to the insurance company. Of course, the role played by the fact that banks do not issue a mortgage without insurance, and to safely get behind the wheel of his car, required policy. Accordingly, this leads to an increase in the number of agents and their demand in the market.

In our country, this profession is not yet listed as high as in the West, where it is among the three most prestigious, but it is growing in popularity among Russian citizens.

solid arsenal

In principle, the work of the representative of the insurer's obligation resembles a sales manager. Unlike one "goods" Agent can not touch, it offers people the peace of mind that if their lives will happen trouble, they do not lose everything at once.

What exactly does this employee? First of all he is looking for customers everywhere: visiting companies and activities where there is a chance to meet with potential customers, nazvanivaet those whose phones procured, meets with them personally, tells about the programs, answering questions, argues convinces. The optimal outcome of these meetings - the conclusion of the insurance contract. But this function "guardian angel" is not limited. If "terrible happens," he performs the obligations of the company, for example, estimates the damage caused to the victim. In his own task is to work with a disgruntled than ever insured. But even if nothing has happened, "the seller medication from fear" still should not forget about the client, put a fat point in the relationship with the person after the payment of the premiums,

Employee self-develops in parallel: exploring new programs and products, their advantages and disadvantages, conditions of insurance, the pitfalls. The more he knows, the higher the level. Baggage must be a very, very decent. The arsenal should include knowledge of the legal framework, the basics of marketing, psychology and etiquette. Useful and the ability to analyze the situation well to remember numbers.

universal chance

Insurance agents are not born, they become. In principle, the organization is ready to take virtually all comers. Immediately determine whether the applicant will be a good employee, you can not - only time will tell. To some extent help to tests that are newcomers, but they do not provide an absolute guarantee. So the chance to have enough of any educated person.

Possession of a diploma is in this area, employers usually do not require, although some universities have Department of Insurance. But higher or secondary special education in the field of psychology, pedagogy, economics (by and large almost any field) does not hurt, as well as the availability of communication with people of experience.

Usually employers prepare themselves "for themselves" agents, and do so for the most part free of charge. Classes can last a month or two, however, and after the end of a good company does not throw an employee to fend for themselves: in a few months conducted training "in the field", in other words, the newcomer is attached curator, who will verify the correctness of the contract, and help to understand the complexity of the program, give an adequate response to the client too hypochondriac. By virtue of brevity, error rate at the beginning doing enough.

What is taught future (more correct to call them potential) agents? Literally all the details: what are the insurance products and how they differ (emphasis is on basic programs, which account for the largest number of policyholders) as presented an opportunity to the client how to talk to them, how to catch what he needs, how to offer one or the other service, to conclude an agreement ...

Firms often provide training and knowledgeable staff, heads of groups of agents. At these sessions, students learn the subtleties of working with more complex products and solid customer. For example, if the Cubs are dealing with contracts of auto insurance, buildings, household goods, the competence of experienced employees include voluntary medical insurance, auto insurance, life insurance.

Fall into the stream

During training and internship itself freshly worker and specialists with the experience easy to understand, to get an agent or not from a novice. Screenings happening right at the beginning. Who often become an insurance agent? In 75% of cases, a person with higher education, communicative, competent, hardworking, proactive, patient, easy-going, responsible, energetic, aspiring to make a career. Its age, as a rule, is 25-37 years. Agents are able to be and people have to work in a particular area, and former students (this business is a good start as a professional). Formerly considered a purely female profession, and although today the fairer sex among insurance agents still more, about one-third of them are men.

What else can achieve success in this field? Knowledge of "audience": how much income families are potential policyholders, some property owned, which may fear. Important and appearance employee: it must inspire confidence, a desire to communicate with him. But this is not the most important thing. Among the primary concern of knowledge in the field of psychology - the agent must be able to influence people. Among the required qualities and have the skill to talk, convince, argue, argue, organize information. In addition, the organization is needed, since in most cases insurance agents work independently, are not included in the staff of the company and themselves plan their activities. It is desirable to have and stress, because when denied and the first, second and third time, it is important not to break down, do not think, if you were not good for nothing. Above all, it is necessary (and it is not even discussed!) Is great to know your "product". If a representative of the insurance company will float permanently run off and peek in a crib, it is unlikely the consumer trust him.

Customers themselves consider most important as an agent a pronounced interest in their problems, professionalism and speed selection profitable program and registration policy. But impatience and attempts to have his own, over-aggressiveness, and familiarity with the uncertainty in the responses, not knowing all the details of the programs offered, for errors in the policy and evasion of the responses will stand "specialist" bad service. Although a novice in the field can understand the insurance - a few weeks of training, even with good intentions, he could not reach the level of an experienced professional. He does not have time to recover as it has thrown into the breach (in this case, the campaign for the client) with a stack clamped in the hand of policies and the power of attorney from the organization. At first, he just scared to turn to a probable customer, scared to hear the refusal, say or write something wrong. It warms the soul only understanding not gods pots.

Upstairs

In the eyes of the ideal employer insurance agent - sociable, responsible, well-balanced young employee respectable appearance. He is able to quickly ingratiate himself a stranger, diversified, is still some education in addition to 11 years of schooling. Among the required qualities employers often called the focus on results, the ability to work in a team.

Most active light rapid career growth. Initially beginners refresher, which respectively increases and their salary. "Green" agent knows only unpretentious food, working under the guidance of the curator and the most sought after on compulsory car insurance usually do not fuss. Therefore, he receives in the first few months a little bit, because the workers live off the commission, and they are small, and the customers are not every day that a lot, it is empty.

At this stage, you need to thoroughly investigate other insurance products and gain customer base. Then you can cherry pick - offer "their" customers new programs to renew contracts. Usually formation takes about a year, plus or minus a few months. Many alter native company, starting to work on multiple employers, and offer customers a policy from the company "A", the second is a different risk - from the organization of the "B". Experienced insurance brokers are sometimes so large sums, we are talking about a few thousand dollars a month. If they are quite satisfied with the free flight, they are developing in this direction. And you want more - you can enter in the state-insurer, to become a manager and consultant in charge of a particular project or a group of employees. Further more: should seek the post of the head of an insurance agency, and in the future more united firms. This is a direct road to the "tops".

Potentsiany income

In some companies are beginning to pay salary and translate them into a commission only after some time, when a person acquires a more or less decent experience. A number of insurers, depending on the knowledge and the experience of employees assigns them to categories, which determine the scope of professional mandate and its functions.

What is the beauty of the profession of insurance agent?

Firstly, even if you are not accustomed to the company, it will learn not to be afraid of people and communicate normally with them. Second, master the art of sales. Third, you do not need to sit all day at the office - free schedule. Of course, for the Conservatives, who are used to work inside and out, it is rather a drawback, but the people of unorganized such work will teach self-discipline. In any case, at first, beginners are advised to come to the service on a daily basis and learn, learn, learn from colleagues. As a guaranteed salary of the agent in many cases still is not available, no one will blame for the lack of signed contracts - it's a private matter. Typically, employees themselves are trying to do as much as possible transactions, knowing that the wolf legs are fed. Fourth, you can become an agent, having any education, and in almost any age.

At the same time the bread "guardian angel" gets tough. Newcomer (though more experienced as well) not just have to deal with rejection. Contact with customers at all difficult - clients across different and not always pleasant. Besides constantly have to adjust to the insurer, for example to meet him in the evening after work or on weekends, spending time on it to come. Some candidates scares and lack of a stable salary, in this case, there is a sense the first few months to find an additional source of income.

In general, studies show that the ratio of the profession of insurance agent has recently become more positive. Specialists in this field are in demand by companies and a piece of bread and butter.