especially in the field of advertising

Advertising business in our country - the scope is rather young and perhaps one of the most interesting. At the same time the attitude of society to the results of this activity is quite contradictory. On the one hand, very few people like obsession and often frankly poor quality of television and radio spots, posters and so on.

For those who have decided to devote himself to the advertising business, there are two main ways: the work in an advertising agency or a service in the advertising department of a company.

Account Manager

In an advertising agency a manager performs a variety of duties. He is looking for customers, providing them with information about the company's services, negotiating on the phone and in person, is the general scheme of the work that is planned, what kind of advertising and how much is needed for each client, calculates the value of all of the production, hosting, registration and registration of the ordered products. In addition to this, it needs to keep a record of all clients, because some ads require prolongation over time.

As a small agency, he often has a direct bearing on the creative process, for example, it helps to make the text or layout offers an option for accommodation in press. The professionalism of the manager is very important, because the client is running in the first place with the man, and then with the organization. And how representative of the agency will be able to interest an advertiser, how important will hear his proposals, will determine whether the company has a new order. These functions are usually carried out by employees with any higher education and sales experience. It also requires knowledge of PC (MS Office, Internet) at the user level.

You have to understand that once the big salaries are usually no one gets. If the specialist is working well, keeping its old customers and attract new, its revenues are growing steadily.

Advertising Manager

Work employee department of a large company advertising requires great responsibility. The duties of the manager is searching for agencies that will implement certain idea of ​​the advertising campaign, planned by management. It is often the case that different types of products bought various performers, and therefore required to compare the prices of certain types of advertising, and the quality of the final products. We have to also negotiate, not only with representatives of the agencies, but also with those who have already used their services, to check the reliability of the alleged partner. After all, firms, especially large ones, spend on their campaigns very large sums of money and for them it is important to get the appropriate result.

managers are often required, keeping the total advertising concept and keeping within the allotted budget, to solve some local problems. For example, to agree on the organization of the exhibition and choose the best performer for printing of booklets. It happens that the advertising manager has to deal with other things - it depends on the number of employees is in the State Department.

When hiring an employee, it has usually require not only higher education and ownership of PCs, but also experience as an employee of the same department or advertising in an advertising agency manager.

Designer

The work of the specialist is to create advertisements, labels, logos, signage and more. N. In other words, it determines how it will look and advertising items. Each variety has its own characteristics of images that need to be taken into account executor. For example, when creating advertisements for placement in the press it is important to come up with a recognizable and memorable layout, so that it combines all the necessary elements: organization's logo, corporate colors, the name of the advertised object, an explanation of why it is so attractive for the customer and, most importantly, where it can be purchased.

The designer should be able to, without overloading the picture too much information, the main highlight, presenting it in the most favorable light. Booklets, leaflets, brochures and other printed advertising options designed to induce a person desire to read them to the end, which is very difficult with the current abundance of information. Here much depends on the skill of the designer. Only an unusual approach: unusual color schemes, fonts, text layout and pictures - will attract finicky consumers. Creation of logos and labels - work special. From its successful outcome depends largely on the further promotion of the brand on the market.

Another area of ​​application design talents - the creation of outdoor advertising (billboards, pillars, billboards, etc...). Here we must be able not only to do something unique, but also to consider how the final version will look on the street, if he would be discordant with the existing facilities there.

Designer advertising agencies tend to specialize in one thing, such as the creation of outdoor advertising, but does the job for different customers. His colleague from the advertising department of the company, on the contrary, works to their organization, keeping unified brand concept and bringing it to all forms of advertising used. Design work is definitely creative and interesting, but we must remember that the impact here is determined by the final product. All materials shall be manufactured efficiently and at a certain time, which means that time can turn non-standard.

When hiring the presence of higher education candidates are generally not the determining factor. But in a number of existing graphics software to understand it is absolutely necessary, and it is desirable to have a certificate confirming this. The usual list of used software designer - Adobe Photoshop, Adobe Illustrator, Corel Draw, which is sometimes something else. Often need the ability to work with a tablet, a confident skill of drawing by hand, the possession of the basics photography and retouching.

Copywriter and writer

Traditionally it is assumed that a copywriter - is the person who comes up with advertising slogans, that is, short catchy phrases, appeals to advertising campaigns. In short, a minimum of text and a maximum of attractive information. While the writer of the text larger size: detailed product descriptions, press releases, articles disguised advertising. Copywriters who specialize only in the creation of slogans, not so much. Not every advertising agency can afford to keep such an employee, so in practice one person involved in the writing of all kinds of advertising texts. By the way, to create a short text is not easy to write a voluminous article. It is an art. Not so easy to come up with a bright catchy saying that everyone would have caused the same associations. But if the specialist is on target,

Copywriter often have to deal with routine work, such as descriptions of goods or services for the catalog or website. In this case, you need the ability to see something unusual in the most ordinary things. Not everyone will be able to talk about a floor lamp or a set of pots so that after reading immediately want to buy yourself as an extraordinary item.

It is now a lot of education is preparing experts in the field of advertising. Although it is the candidates do not impose such strict requirements as having a special promotional education, a certified workers still prefer. In most cases, writers and copywriters - people with philology, journalism or other arts education. But as you know, very few famous writers was a linguist, so if a person simply writes well and has a professional flair, he also has a chance of success. However, such applicants will have to demonstrate their capabilities. Welcome, for example, work experience in a similar position and press publications.

If the set goes to the organization with the founders or partners in other countries, it takes possession of a foreign language, to withstand the uniformity of advertising texts. The level of knowledge should be high enough that allows to capture the subtle nuances and shades of wordplay. Working writer and copywriter are in the office or remotely, performing one-time orders.

In the advertising business there is the opportunity for career growth. Showing organizational skills along with creative manager is able to become the head of the department, and the designer - to grow up to art director. Someone is moving up the career ladder within the organization, and someone goes to another company to a higher position or based on the perspective.

In conclusion, it is worth noting that in addition to the above experts to companies engaged in advertising, you need a lot of other people. For example, companies for the production of outdoor advertising, especially having our own production requires installers, electricians, technicians to work on special equipment, engineers at his service, and so on. N. Therefore, for someone who wants to try his hand in this area, but has no special education, the vacancy must exist. And if in this business will work concerned people, over time will improve the quality of advertising and it is not just the motor trade, but will also please the eye.